Massage Business Mentor & Community Builder
Massage school taught you anatomy. It didn't teach you how to run a sustainable massage practice without hurdling yourself towards burnout.
Scripts, boundaries, massage marketing ideas, awkward conversations, pricing, policies + help with all the massage business stuff that makes you want to fake your own disappearance.
our online community where you get genuine support from other massage therapists who “get it”
a bunch of stuff that’ll make the hard stuff a helluva lot easier
“Annette is such a breath of fresh air for the massage industry!
Her approachable, down to earth style of business coaching is phenomenal. She is definitely filling a need in this corner of the wellness industry and doing what she does best: uplifting others.”
how to fire a massage client
how to escape massage therapist burnout
how much should I charge for a massage
how to raise rates without vomiting
how to start enforcing my cancelation policy
what to say when clients trauma dump for 90 minutes
things you shouldn’t have to Google at 2am
Scripts, Classes, and Community, oh my!
-
Free Downloads
a treasure trove of massage therapist business goodies waiting for you to grab - for absolutely zero dollars
-
Communication Scripts
practical + friendly in person prompts + texts to help with client communication as a massage therapist
-
CE classes for LMT's
CE classes + workshops for a deeper dive into massage business ownership
Come check out Bolstered–our online community of massage therapists who crave coaching without the ick, genuine connection, and resources to help you grow without burning out (or burning it all down)!
Tired of running your massage therapy business alone?
“Thanks to this community I said no to a client because I had the day marked off, even though I don’t have any plans and could have easily seen the client.
I was so nervous to type that text!! But it also felt good to come back and say I DID IT and see everyone cheer for me,”
“Annette is super helpful, friendly, and easy to interact with.
Her approach to working with clients is direct, honest, and professional. I find great value in all of her content, and I feel like a better businesswoman when using her methods to enact boundaries and policies.”
Hey! You!
People pleasing is not a business strategy
Hi, I’m Annette - your friendly neighborhood massage business mentor.
As a recovering people pleaser myself, I know how hard it can feel to say no. I’m not going to pretend that setting boundaries is easy. But I also know, as a business owner since 2013, that over-giving isn't sustainable.
I hold space for Massage Therapists so they can say all their fears + struggles out loud to someone that gets it. I’ll step in as your setting boundaries support animal + together we’ll create a plan to work through them. Yes, baby steps count.
I’m not going to push you into a cookie cutter program. Or shout about making 6 figures. It’s all about helping you feel resourced - so you can accomplish what YOU want to accomplish. You tell me the goal, we figure it out together.
*also totally ok to NOT YET know your goal - I’m also excellent at organizing rando thoughts + ideas
I'd love for you to join me on Instagram, where I frequently post tips, scripts, advice, and super fun Reels.
Oh + watch this video of me talking more about what I do. Yes, I look a bit higgildy-piggildy. I don’t always show up polished bc I think it’s totally ok to show up how you are in the moment.
A few of the places I've shared my work and the training that shapes it:
Listen to me chit-chat
The Sustainable Bodyworker with Gretchen Listen to the episode →
The Radical MT Podcast with Krista — Episode 154: The Hidden Cost of People Pleasing in Your Practice Listen to the episode →
I’m trauma-informed
Trauma-Aware Training
I've completed trauma-aware training with two leading educators in the field:
Katie Kurtz, trauma-informed care specialist
Rachael Maddox, somatic trauma resolution practitioner
I try and make the industry better
AMTA Indiana Meritorious Award Recipient
Awarded by Indiana AMTA, the Meritorious Award honors members who go above and beyond for the profession.
I received it for my work bringing massage therapists together and elevating industry standards.
Some questions I get a lot:
-
This usually is less about hustle + a lot more about not accidentally building a practice you resent. It’s pricing, boundaries, communication, limits, conflict resolution… all the “boring” stuff that we don’t want to think about + hope will just fall into place on its own. But as someone who tried this approach - It. Does. Not. Work. And you’ll have a helluva a hole to dig yourself out of.
-
I am a walking idea machine! OF COURSE I have ideas for you. I had 3 before you finished reading that last sentence! To get you started, head over to my IG + check out the highlight “Post ideas.” If you need more individualized support, book a 1:1 call or join Bolstered where the calls are included in the membership and you’ll gain a bunch of business BFFs.
-
Bolstered can help you generate ideas, show you what’s actually worked for us + be your emotionally supportive marketing department.
But because getting new clients isn’t a magical “plug in template, receive money” situation, we’re not going to sell you a beige one-size-fits-all strategy. We’d rather help you figure out what could actually work for your business.
-
Crunch the numbers, take a deep breath + do the scary thing! The math is actually the easiest part. Where we get hung up is not feeling like the scum of the earth asking for more money. Most massage therapists worry their clients will vanish overnight, so we spend a lot of time talking through the “what ifs.” Because feeling prepared makes the whole thing way less terrifying.
signs your massage business is running you instead of the other way around:
you apologize when you raise your rates…you are raising them, right?
your cancellation policy is just for show
you keep squeezing in clients + are stalling to implement your dream schedule
there’s a tough conversation you’ve been avoiding for, like, ever
