12 posts you need on your IG account

I have a secret IG account. 🤫🤫 Well, I guess it's not so much a ‘secret’ as it is something I don't pay attention to. It's for my hands on massage business. 

Way back in 2012 when I opened my business, social media wasn't the marketing powerhouse it is today - which made it a little easier to build word-of-mouth + that's what I did. 

And when IG became THE marketing tool for businesses, I was like, meh. I don't wanna. 

But because I'm hard-wired for building community, there was always this voice in the back of head:

 ✨You need an IG account✨

🪄You should have an IG account🪄

🎉It would be SO FUN to post things + watch it grow🎉

 The truth was, I didn't actually NEED an IG account. I had a practice full of long-time regulars + stopped seeking new clients years ago. But with the natural cycles of business - I, of course, would lose a client here + there. Usually, I replaced them thru referrals.

 But that pesky voice in the back of my head was saying

 What if like ALL your clients leave?

Or a lot of them?

What will you do?

So, I caved. FINE I WILL CREATE A STUPID IG ACCOUNT FOR MY STUPID MASSAGE STUPID PRACTICE.

And that's how I got an IG account I don't pay attention to for my hands on practice. But just because I don't ever check it or update it doesn't mean I didn't put thought into it. 

🎤And here's where I drop the big idea🎤 for you if you're also a person that doesn't want to bother with IG but still wants to low-key utilize it as a tool, or have it as a place holder till you figure things out. 

👉 Also for those who DO have an active IG account + love posting - these things better be easy to find, front + center. These answer the questions EVERYONE is asking.

I created 12 branded posts with the single goal of providing information. So that if anyone were to look me up, they would know the basics + how to get more info. 

✨Here are the posts✨

1. (3) photos of the space

2. Pricing

3. How to schedule/get ahold of me

4. Policies

5. About me - with a photo

6. (2) about my work

7. what a first appt looks like

8. the location

9. special touches (what's included)

I uploaded them all in one day + never posted ever again. Bada bing bada boom 😎 

You run your own business + you make your own rules. Which means you get to decide how much social media you integrate into it. And even if it feels like the WHOLE WORLD is killing on IG - if it's not your thing + you don't want to make it your thing - you don't have to.

But when we do decide to take up space on social media for the purpose of marketing + advertising - it’s in our best interest to do it intentionally + make sure those posts aren’t just toss away trash.

I guess you want to see the secret IG account now, huh? Ok. But don’t follow me - I never post anything😎