You’ve done everything to attract new massage clients…except look at your messaging.
By the time you're 45 you've been automatically placed into one of these categories:
feeding and/or watching birds
sourdough
pickleball
thrifting
I'm in House Bird Feeding.
And it's ben quite the evolution…
Started by throwing out random bird seed.
Discovered quality + type of seed maters.
Threw out better seed.
Bought a feeder.
Bought a better feeder.
Embrace the squirrels + start buying peanuts.
Discover peanuts are bad for squirrels - buy hazelnuts instead.
Learn that you can attract specific types of bird…
I wanted to attract BlueBirds. I'd seen a couple nearby + wanted to encourage them to hang around + nest. So - I needed (bluebird specific) bird houses.
But then a stupid Sparrow (named Mr. Chirpy) aggressively took over the house. Mr. Chirpy loooooves this house + thanks me everyday for putting it up by chirping like a maniac. ALL. DAY. And I'm inside, like “Will someone PLEASE come be Mr. Chirpy's girlfriend because I need him to STFU!”
Ok. Maybe if I buy the food like Bluebirds love, they'll figure it out.
So, I buy meal worms.
Alright. Gross, dried up little bugs have been mailed to my house + I've put them outside and I'm feeling really good about attracting Bluebirds.
Then, the raccoon that lives under the barn (named Juicy Fruit) hangs her fat ass from the feeder, reaches up her sweet little paw + eats all the worms the first night.
FML.
I'm trying here. Like, REALLY trying.
I'm doing all the right things.
I want to attract BlueBirds but I keep getting Sparrows + chubby raccoons.
And then.
THEN.
I did some research.
I find these little bird house entrance tunnels that apparently Mr. Chirpy's can't figure out but Bluebirds love.
And I special feeder that keeps invasive birds + rotund raccoons out.
ok.
Bird house with special entrance? Check.
Special dried bugs? Check.
Special feeder? Check.
Annnnnnnndddddd I got Bluebirds nesting + eating + I am now Snow White.
Is this how you feel about attracting clients in your massage business?
You're trying everything you can think of to bring in the type of clients that you want to work with, but it feels like you can't quite crack the code. WHAT IS IT GOING TO TAKE!?
What is your special feeder + bird house?
It might be your messaging.
What you're saying + how you're talking about what you do.
A lot of times we tend to be really vague about our massage skills cause we don't want to offend anyone or make them feel left out. But when we do that we're also not getting our IDEAL massage client super excited to find us.
And you do NOT need a massage niche to directly call in your most dreamy, unicorn clients. You just have to be specific about who you really want to work with - even if enjoy variety.
In my CE class: Find Your Unicorn Clients you will
✔️receive (2) CE hours (NCBTMB)
✔️learn ways variety can enhance your massage practice
✔️discover clarity around who your fav massage clients are
✔️write clear messaging + sales copy for massage clients
✔️write an effective mission statement + service description
✔️learn an approach to sales that doesn’t feel icky
If you're ready to learn how to talk about yourself + your services AND find your Bluebirds….
